7 Just Sold Postcard Mailer Best Practices

Integrating just sold postcards into your real estate marketing campaign can generate leads for your business —

Especially when you have proven-to-work just sold postcard wording and other strategies to create the best just sold postcards.

Here are our must-have just sold postcards for realtors best practices based on more than 7,000 real estate clients in 20 years.

1. Tailor your just sold postcards to your area and mailing list

Did you just sell a home in a fantastic school district?

Did you sell a home near a new upscale shopping mall?

Customize your just sold postcards to show tangible reasons why you’re the most get-it-done realtor that anyone should call!

Here’s an example:

If you just sold a property with 4+ bedrooms and 3+ bathrooms with a huge backyard, then you can mail those just sold postcards to a mailing list with homeowners who are married and who have multiple young children in the home.

2. Promote a special offer your prospects will call you to grab

Brand new prospects won’t have a reason to call you — vs. your competitor — unless you give them one…

And that’s where special offers come in on the best just sold postcards.

Here are some special offers proven to work for realtors:

• $250 Lowes/Home Depot Gift card
• FREE yard clean-up
• Guarantee: “I will sell your home in X days, or I will sell it for FREE!”
• Free home warranty
• Free professional staging
• Free home inspection/pre-listing inspection

Showcase your special offer in a brightly colored graphic on your just sold real estate flyers so that prospects easily see and respond for it.

3. 7 design elements of successful just sold postcards for realtors

• Photos- Include actual property photos and your headshot to personalize your just sold postcards.

• Headline- Make the headline and other important text stand out in a color that contrasts well with the rest of your just sold real estate flyer’s Ask yourself what you see first when you look at the card — it should be the headline!

• Colors- Select colors for your just sold postcards that match your business’s branding, and continue to use these colors across all your marketing to create consistency.

• Graphics- Use graphics that support your just sold postcards’ Your just sold real estate flyer’s main image should be easy to understand and should help convey the headline’s message (like a house with a sold sign!).

• A call-to-action- Many business owners assume people that know what to do once they see your just sold real estate flyer. They don’t! A clear call-to-action (CTA) on your just sold postcards tells prospects exactly what step to take next — i.e: “Call today for your FREE market analysis!”

• Benefits- Promote benefits of working with you — not only the features of the property you sold. Don’t just tell prospects how great you are, tell them what YOU can do for THEM — sell their house fast, for example.

• Happy reviews- Thanks to Google, we’re trained to recognize that 5 gold stars translates into a business worth checking out. Your just sold postcards for realtors should include 5 gold stars (as a graphic) and a happy client testimonial to create trust in your business from first glance.

4. Target the right # of prospects around your listing

Depending on the size of your area, you should send just sold postcards to 300-500 prospects surrounding the property you sold.

You can also narrow your results to homeowners by:

• Length of residence (5+ years is a good choice)
• Home value
• And equity in their homes.

5. Target renters with your just sold postcards

Here’s an example:

You can specifically target absentee-owned, single-family homes (or corporate owned, residential use) at the property address, which is a great way to target renters of single-family homes who may be looking to purchase in the near future — and whom would LOVE to know if you just sold a property (with gorgeous pictures)!

6. Mail consistently to get noticed (and called) over your competition

Create familiarity over time by sending a similarly-branded just sold real estate flyer design consistently, meaning:

• Same colors
• Same logo
• And same professional headshot.

The more often you mail, the more likely your prospects will remember you above your competition.

Mailing just sold postcards 1-3 times to an area is common — and with just sold postcards, you should permeate your prospect area multiple times but within a shorter time frame, such as one month.

For your overall business growth strategy, we recommend monthly mailings for a minimum of 12 months to generate the kind of results that actually change your bottom line.

7. Deliver value to your prospects and promote yourself as the area’s expert

How?

Have and promote your knowledge about the area by including it in your marketing, such as:

• What is happening with the values in the neighborhood
• How many homes are currently on the market for sale
• Local factors that may affect home values
• Specific issues homeowners should know about

So there you have it!

7 of the best just sold postcards practices that you can use to customize your just sold real estate flyers and ensure they create interested leads that GROW your business!

Design and mail your own cards using the templates from this blog post! Click here to start designing now!