Want to become the #1 go-to realtor in your area so that prospects only call YOU?
Here are 7 ways to use real estate farming postcards to laser-focus your marketing efforts and generate more leads from the zone you want
Check them out!
When you’re looking at farming an area real estate direct mail, you should follow these 4 criteria:
Here’s how to find the turnover rate…
Divide the # of homes in the area by the # of homes sold in the past 2 years.
Tom Ferry, a real estate coach, recommends only considering farming areas with a 6% or higher turnover rate.
To start farming with real estate prospecting postcards, Tom recommends you begin with 250-500 homes and plan to hit every house at least 2 times per month as a minimum with your marketing postcards for realtors.
As you generate response and sales, that’s when to expand your farming area.
Here are some tips to do that:
When farming an area, pick and customize a real estate direct mail design that speaks to the prospects in that area.
If you are mailing real estate farming postcards to a certain school district, mention that school in your design, such as: “I have buyers looking for homes in the ABC school district.”
Here’s another tip:
Select absentee owners or corporate-owned properties with residential land use and target monthly. Here’s a sample message you could use:
“Are you sick and tired of dealing with tenants and toilets? I can help you sell or manage your property.” Mail your farming postcards for realtors to this type of list monthly for at least 12 months for the best results.
Here’s the last tip…
Let’s talk about real estate farming ideas for renters:
Target absentee-owned homes but mail to the property address to target single-family home renters with a message such as: “Tired of paying rent? I can help you find your own home in XYZ neighborhood”.
Mail real estate farming postcards to this type of list monthly for at least 12 months for the best results.
Here are some special offers proven to generate calls for realtors based on over 7,000 real estate clients:
Here’s an important note on the last point — the call-to-action:
Many business owners assume people know what to do once they see your real estate direct mail marketing piece. They don’t!
A clear call-to-action on your real estate farming postcards tells them exactly what step to take next — i.e.:
“Call today for a free market analysis!”
This is achieved by having the knowledge about the area and consistently promoting that you have it to help your prospects — knowledge such as:
Create familiarity over time by sending a similarly-branded real estate farming postcard design consistently —
We recommend monthly mailings for a minimum of 12 months.
The more often you mail, the more likely your prospects will remember YOU above your competition, simply because:
They’ve seen your name, face, and logo many, many times, they cannot forget you, so that when they need you — or when their friend or family member needs you (hello, referrals!) — they contact YOU for help.
Design and mail your own cards using the templates from this blog post! Click here to start designing now!