While just listed postcards can be used as periodic, monthly pieces in your realtor marketing campaign, they are also a key stand-alone marketing component for agents that are not currently farming an area.
Here are our just listed mailers best practices based on more than 7,000 real estate clients in 20 years in business.
Did you just list a home in a fantastic school district?
Did you list a home near a new shopping mall?
Customize your real estate listing postcards to feature reasons why someone should call about that property.
Here’s an example:
If you just listed a property with 4+ bedrooms and 3+ bathrooms with a big backyard, then you can mail that just listed postcard to a mailing list with homeowners who are married and who have children in the home.
Brand new prospects won’t have a reason to call you — over your competitor — unless you give them one…
And that’s where special offers come in on your real estate just listed postcards.
Here are some special offers proven to generate leads for realtors:
I recommend you show your special offer in a brightly colored graphic on your real estate just listed postcards so that prospects easily see and respond to it.
Depending on the size of your area, you should send just listed mailers to 300-500 prospects surrounding your just listed property.
You can also narrow your results to homeowners by:
Here’s an example:
You can specifically target absentee-owned, single-family homes (or corporate owned, residential use) at the property address, which is a great way to target renters of single-family homes who may be looking to purchase in the near future.
Remember to include a stellar special offer (like in the template above!) from #2.
Create familiarity over time by sending a similarly-branded design consistently, meaning:
The more often you mail, the more likely your prospects will remember you above your competition.
Mailing just listed postcards 1-3 times to an area is common, and repetition of your marketing message is always a good thing!
We recommend monthly mailings for a minimum of 12 months to generate the kind of results that actually change your bottom line.
This is achieved by having the knowledge about the area and consistently promoting that you have it to help your prospects — knowledge such as:
So there you have it!
7 just listed postcards best practices you can use to customize your just listed flyers and ensure they bank leads for your business!
Design and mail your own cards using the templates from this blog post! Click here to start designing now!