Integrating just sold postcards into your real estate marketing campaign can generate leads for your business —
Especially when you have proven-to-work just sold postcard wording and other strategies to create the best just sold postcards.
Here are our must-have just sold postcards for realtors best practices based on more than 7,000 real estate clients in 20 years.
Did you just sell a home in a fantastic school district?
Did you sell a home near a new upscale shopping mall?
Customize your just sold postcards to show tangible reasons why you’re the most get-it-done realtor that anyone should call!
Here’s an example:
If you just sold a property with 4+ bedrooms and 3+ bathrooms with a huge backyard, then you can mail those just sold postcards to a mailing list with homeowners who are married and who have multiple young children in the home.
Brand new prospects won’t have a reason to call you — vs. your competitor — unless you give them one…
And that’s where special offers come in on the best just sold postcards.
Here are some special offers proven to work for realtors:
Showcase your special offer in a brightly colored graphic on your just sold real estate flyers so that prospects easily see and respond for it.
Depending on the size of your area, you should send just sold postcards to 300-500 prospects surrounding the property you sold.
You can also narrow your results to homeowners by:
Here’s an example:
You can specifically target absentee-owned, single-family homes (or corporate owned, residential use) at the property address, which is a great way to target renters of single-family homes who may be looking to purchase in the near future — and whom would LOVE to know if you just sold a property (with gorgeous pictures)!
Create familiarity over time by sending a similarly-branded just sold real estate flyer design consistently, meaning:
The more often you mail, the more likely your prospects will remember you above your competition.
Mailing just sold postcards 1-3 times to an area is common — and with just sold postcards, you should permeate your prospect area multiple times but within a shorter time frame, such as one month.
For your overall business growth strategy, we recommend monthly mailings for a minimum of 12 months to generate the kind of results that actually change your bottom line.
Have and promote your knowledge about the area by including it in your marketing, such as:
So there you have it!
7 of the best just sold postcards practices that you can use to customize your just sold real estate flyers and ensure they create interested leads that GROW your business!
Design and mail your own cards using the templates from this blog post! Click here to start designing now!