17 Holiday Real Estate Agent Postcards to Send this Year
Direct mail is a tried-and-true marketing tactic that can be very effective for realtors, especially during the holiday season. Sending out holiday postcards to loyal customers and community members is a great way to show your appreciation, remind them that you’re thinking of them, and position yourself as a valuable resource.
With the holiday season being the busiest time of year, wouldn’t it be great to send personalized holiday postcards to your entire contact list with just a few clicks? myRE Postcards makes it easy and affordable to do just that, saving you time and hassle.
There are many benefits to sending direct mail for the holiday season. Here are a few of the most important:
- Generate leads: Holiday postcards can also be a great way to generate new leads. By offering a discount or promotion, or simply sharing your contact information, you can encourage potential clients to reach out to you.
- Personalization: You can personalize your holiday postcards with each recipient’s name and address, as well as other relevant information. This makes your postcards more meaningful and engaging, and it increases the chances of a response.
- Showing appreciation for loyal customers: Sending a holiday postcard is a thoughtful way to show your customers that you appreciate their business and support.
- Staying top-of-mind: The holiday season is a busy time for everyone, but it’s also a time when people are thinking about their homes and families. Sending a holiday postcard is a great way to remind your customers that you’re there to help them with their real estate needs.
- Build relationships. Sending a holiday postcard is a great way to build relationships with your customers and community members. It shows that you’re more than just a realtor; you’re also a neighbor and a friend.
In addition to these benefits, direct mail is also a very effective marketing tactic. According to a recent study by the Data & Marketing Association, direct mail has a response rate of 9%, which is much higher than other marketing channels, such as email (0.1%) and social media (0.07%).
Here are some tips for creating effective holiday postcards for realtors:
- Use a festive design and message. Your postcards should be visually appealing and reflect the holiday spirit. You can use a variety of online tools to create your own designs, or you can hire a professional designer to help you.
- Personalize your postcards. Include the recipient’s name and address on the front of your postcard. You can also personalize the message inside the card.
- Offer a discount or promotion. This is a great way to encourage people to contact you about their real estate needs. You could offer a discount on your commission, a free consultation, or a gift certificate to a local business.
- Include a call to action. Tell the recipient what you want them to do next. This could be to visit your website, call you, or schedule a showing.
Here are some examples of how realtors can use direct mail to send holiday postcards:
- Wishing past clients a happy holiday season and offering a discount on their next home purchase.
- Inviting potential buyers to schedule a showing for current listings.
- Sharing discounts and promotions from local businesses with residents in your neighborhood.
- Building relationships with potential clients in your community.
No matter what the goal is, direct mail can be a great way to reach target audiences and spread holiday cheer.
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