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November 15, 2023

Ring in the New Year with 5 Effective Real Estate Postcards

The New Year is a great time to reach out to your past clients and network with potential new ones. Postcards are a personalized and cost-effective marketing tool with a higher response rate than digital marketing campaigns (9% vs. 2.5%).

Sending a New Year’s card is a great way to stay top-of-mind with your past clients and remind them that you’re the agent to turn to if they’re thinking about buying or selling a home in the new year.

Here are five New Year’s real estate postcards you can use:

1. Wish your past clients a happy New Year

real estate new year postcard

A simple postcard is a great way to wish your clients a Happy New Year and remind them that you’re available to help them with their real estate needs. On the back of the postcard, you can include a brief message about your services, website URL, and a call to action, such as “Contact me today to learn more about how I can help you buy or sell a home in 2023!”

2. Thank your referral partners for their business and wish them a happy New Year

new year postcard for real estate

This is a great way to show your appreciation for your referral partners and encourage them to keep referring you to their clients in the new year.

3. Promote your New Year’s real estate specials

real estate new year postcard template

If you’re offering any New Year’s real estate specials, such as a free home consultation or a discount on commission, be sure to promote them on your postcards.

The new year is a popular time for people to make changes in their lives, including buying or selling a home. By sending a New Year’s postcard, you’re reminding potential clients that you’re the agent to help them achieve their real estate goals in the new year.

4. Introduce yourself to new potential clients in your target area with personalized mail

template real estate new year postcard

Sending personalized postcards to potential clients in your target area is a great way to introduce yourself and start building relationships. A study found that personalized mail has a response rate that is 600% higher than email marketing, and 70% of consumers say they are more likely to do business with a company that sends them personalized mail.

5. Invite potential clients to your New Year’s open houses

new year postcard template real estate

If you’re having any New Year’s open houses, be sure to invite potential clients on your postcards. You can include the dates, times, and addresses of your open houses on your postcards.

No matter how you choose to use them, real estate postcards can be a great way to market your business and reach new clients during the holiday season.

Are you interested in starting your New Year’s campaign?

Start designing your postcard today!

Design and mail your own cards using the templates from this blog post! Click here to start designing now!

My Real Estate Postcards