Ahhh, the holiday season. It’s the time of year when everyone goes into “holiday mode”, cuts off the rest of the world, and spends time with their family. That’s not a time you should be marketing your real estate agency, right?
WRONG. As a matter of fact, every holiday season is a massive opportunity to win over the hearts – and business – of potential clients.
What you need to know is marketing is a snowball effect; if you’re marketing all year and stop as the holidays start, you lose that momentum and have to start the year over again.
If you stay in front of your local audience, when the time comes to choose a real estate agency to buy or sell, you’ll be their first choice!
Try out one of these holiday real estate postcards to keep the snowball building and end the year off right!
After you decide to market for the holidays (which should be an easy choice) you then have to decide which medium is the best for reaching customers.
While you could opt for many kinds of digital means, the latest DMA report found that direct mail’s response rate is at 9% for house lists – which drastically outperforms social media (1%), email (1%), and paid search (1%).
To put this in perspective, if you took those digital response rates, combined them, and THEN tripled that response rate, they would only then be as effective as house mailings. Crazy, right?
While digital may be more cost-effective than direct mail, it also has must less of an impact. One study found that when compared to digital, print materials have a more pronounced emotional effect on consumers.
If you want advertising with long-lasting impact and easy recollection, a postcard simply has more psychological influence. And this is exactly the effect you’re looking for with your holiday marketing!
Give your prospects a reason to smile with an enlightening Christmas postcard. Not only does mail ellicit emotion, but 56% of consumers reported that receiving direct mail is a “real pleasure.”
Perfect for the most wonderful time of the year!
Design and mail your own cards using the templates from this blog post! Click here to start designing now!